News & Insights - Law Expertise

11 Ways to Win over More Clients: Legal Marketing and Client Development

Legal marketing and client development are two of the most important aspects of running a successful law firm. If you aren’t already doing it, now is the time to start! After all, what is more valuable than appreciating your clients? We’re going to talk about 11 ways that legal marketing and client development can help you win over more clients.

  1. First and foremost, make sure that you are always providing excellent customer service. Your clients should be your number one priority! Go above and beyond to meet their needs and exceed their expectations.
  2. Stay up-to-date on the latest industry news and trends. This will help you better understand your clients’ needs and keep them coming back for more valuable advice.
  3. Offer free consultations to potential clients. This is a great way to show off your expertise and win over new business.
  4. Create informative blog posts, whitepapers, eBooks, etc. These resources can help educate potential and current clients about the services you offer and how they can benefit from working with you.
  5. Participate in industry events and networking opportunities. This is a great way to meet new clients, build relationships with other professionals, and learn more about the latest industry trends.
  6. Make use of social media platforms like LinkedIn, Twitter, and Facebook. These channels are great for sharing valuable content with potential clients and building relationships with them online.
  7. Develop marketing materials like brochures, fact sheets, case studies, etc. These materials can help you introduce your firm to potential clients and highlight your strengths and capabilities.
  8. Create targeted mailing lists and email campaigns specifically designed for potential clients. This will help you reach out to them in a more personal way and increase the chances that they’ll do business with you.
  9. Offer client discounts and loyalty programs. This will help you build stronger relationships with your current clients while encouraging new ones to come on board as well!
  10. Attend networking events hosted by some of the leading bar associations throughout the country. You can meet other professionals in your field, learn more about their services, and ultimately win over more clients through these valuable connections.
  11.  Finally, consider blogging for a law firm marketing company. Partnering with an established legal brand is another great way to increase awareness of your practice area(s) and attract potential clients. Through this you can establish yourself and your firm as an authority in your space by knowledge sharing with a wide audience. 

Take notice of what your clients respond to and put yourself out there. Don’t be afraid to show your personality! That’s what clients love about you, after all. A lot of them say so themselves – ask any colleague or friend.